Year | Term 1 | Term 2 | Term 3 |
---|---|---|---|
Year 12 | Unit 2: Marketing: Exam Unit - The Role of Marketing - Influences on Marketing Activity - Market Research Methods - Developing a Marketing Rationale - The Marketing Mix - The Marketing Campaign - Evaluating the Appropriateness of the Marketing Campaign | Coursework 1: - Features of a business - Stakeholders and their influence - Effective Business Communications - Structure and organisations of businesses. - Aims and Objectives Coursework 2: - External Environment - Internal Environment - Competitive Environment - Situational Analysis - Different Market Structures - Relationships between supply, demand and price | Coursework 3: - Role of innovation and enterprise - Benefits and Risks of enterprise and innovation |
Year 13 | Unit 3: Finance: Exam Unit - Functions and Role of Money - Different Ways to Pay - Current Accounts - Managing personal Finance - Features of Financial Institutions - Communicating with Customers - Consumer Protection in relation to personal finance - Information, guidance and advice - The Purpose of Accounting - Types of Income - Types of Expenditure - Sources of Finance - Breakeven and Cash-flow Forecasts - Income Statements - Liquidity Ratios - Efficiency Ratios | Unit 8: Recruitment and Selection Process: Coursework Unit - Workforce Planning - The Recruitment and Selection Process - Ethical and Legal Constraints in the recruitment process | - Recruitment Activity and Role Play - Review and Evaluation of Role Play - Personal SWOT Analysis and Action Plan |