Year Term 1Term 2Term 3
Year 12Unit 2: Marketing: Exam Unit
- The Role of Marketing
- Influences on Marketing Activity
- Market Research Methods
- Developing a Marketing Rationale
- The Marketing Mix
- The Marketing Campaign
- Evaluating the Appropriateness of the Marketing Campaign
Coursework 1:
- Features of a business
- Stakeholders and their influence
- Effective Business Communications
- Structure and organisations of businesses.
- Aims and Objectives

Coursework 2:
- External Environment
- Internal Environment
- Competitive Environment
- Situational Analysis
- Different Market Structures
- Relationships between supply, demand and price
Coursework 3:
- Role of innovation and enterprise
- Benefits and Risks of enterprise and innovation
Year 13Unit 3: Finance: Exam Unit
- Functions and Role of Money
- Different Ways to Pay
- Current Accounts
- Managing personal Finance
- Features of Financial Institutions
- Communicating with Customers
- Consumer Protection in relation to personal finance
- Information, guidance and advice
- The Purpose of Accounting
- Types of Income
- Types of Expenditure
- Sources of Finance
- Breakeven and Cash-flow Forecasts
- Income Statements
- Liquidity Ratios
- Efficiency Ratios
Unit 8: Recruitment and Selection Process: Coursework Unit
- Workforce Planning
- The Recruitment and Selection Process
- Ethical and Legal Constraints in the recruitment process
- Recruitment Activity and Role Play
- Review and Evaluation of Role Play
- Personal SWOT Analysis and Action Plan